Instant gratification – In today’s digital environment, people want information instantly, which is one of the main benefits of using postcards, as they don’t take any time to download as a physical mail piece.This is especially true with flat postcards in standard sizes, which are capable of being printed collectively on a single sheet to help reduce printing costs, labor, and waste. Lowered costs – One of the key benefits of using postcards in direct mail strategies is the reduced expenses on printing and materials.There are several key benefits of integrating postcards in your direct mail campaigns. However, before getting into the standard sizes of postcards, let’s discuss the benefits of using postcards in your direct mail campaigns. Selecting the right postcard dimensions for your strategies is necessary to make sure you get the most from your postcard printing projects and direct mail campaigns.Ĭarefully choosing the right size for your postcards can help you save money while meeting your project requirements. When it comes to printing postcards, size is as important a consideration as designs and paper quality.
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